Uber Advertising Team Visits GCIT to Share Career Perspectives and Digital Industry Insights

【Article by GCIT】

The Master’s Program in Global Communication and Innovation Technology (GCIT) at National Chengchi University hosted “Choose, Share, Grow: Lessons from a Meaningful Career Journey” on October 5. Uber Ads Country Manager for GRCN Andy and Uber Ads Partner Managers Kendra and Gisele shared business insights and career experiences, helping students connect their humanities and communication backgrounds with opportunities in technology.

Andy opened with an interactive quiz to show how consumer behavior and data inform digital advertising. He then introduced Uber’s expansion beyond ride-hailing and food delivery into autonomous driving, delivery, advertising, and enterprise services.

NCCU alumnae Gisele and Kendra illustrated two career paths: moving across sectors and deepening expertise. Reflecting on her experience across agencies, brands, and media platforms, Gisele said, “When making career choices, it is worth considering which skills each opportunity can help you develop.” She encouraged students to set clear goals. Kendra shared how digital advertising and client services strengthened her communication and problem-solving skills. “You do not need to have all the answers about your long-term career right away,” she said. “Get to know yourself through experience and gradually clarify your direction.”

In the panel moderated by GCIT student Judy, Kendra highlighted how graduate research developed skills for checking and evaluating business data. Gisele emphasized understanding partners’ perspectives and adapting communication to local clients and multinational teams. Discussing recruitment, Andy said, “I value candidates’ curiosity about everyday things and the different perspectives they can bring to the team.”

“Through the Uber Advertising team’s practical insights, students can better understand how humanities and communication expertise applies to the technology industry and consider their own career directions,” said GCIT Director Tammy. GCIT will continue to connect industry exchanges, coursework, and hands-on learning to develop cultural and technology talent with international perspectives and practical skills.

【全球傳播與創新科技碩士學位學程獲文化部與教育部高等教育深耕計畫補助。】

1. Uber Ads Country Manager for GRCN Andy Hsu (2nd from left) and Uber Ads Partner Managers Kendra Chu (2nd from right) and Gisele Sung (far left) receive commemorative gifts from GCIT Director Tammy Lin (far right) and pose for a photo after the lecture. (Photo by GCIT)
2. Uber Ads Country Manager for GRCN Andy Hsu shares Uber’s recent business transformation strategies and explains how massive consumer data is converted into precision digital advertising services. (Photo by GCIT)

3. Uber Ads Partner Manager Gisele Sung draws from her experience across agencies, brands, and media platforms to share her insights on horizontal cross-industry career exploration. (Photo by GCIT)

4. Uber Ads Partner Manager Kendra Chu shares her journey of vertical specialization in digital advertising, steadily expanding her comfort zone to transition into a multinational corporation. (Photo by GCIT)
5. GCIT student Judy Yeh serves as the student representative and panel moderator, bringing together students’ questions for an in-depth discussion with the three Uber Advertising speakers on AI applications, interview insights, and interdisciplinary career paths, followed by an open Q&A with the audience. (Photo by GCIT)